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We know how difficult finding the right cabinet supplier can be. Several factors play a big part in this decision, such as their location, prices, quality & breadth of products, and of course customer service.

At Deslaurier Custom Cabinets, we have over 40 years of experience specializing in providing our clients with high-quality, long-lasting custom cabinets. We complete roughly 3,000 projects per year, partner with over 35+ distributors in our network, and are always looking to expand. 

To that end, we thought it would be beneficial to show you what it’s like to work with Deslaurier as a Distribution Dealer. 

With that, here are 8 things you can expect when you become a partnered dealer with Deslaurier Custom Cabinets. 

Let’s get started! 

1. A Hands-On Dealer Support Team

We’re proud to say that we have a dedicated team to support our dealer program. Customer service is our top priority. 

As a Deslaurier dealer, you will be assigned a personal representative who will act as your main point of service. You won’t be passed along from one point of contact to another, dealing with a new person every call. 

Your dealer representative will use their experience and extensive knowledge to guide you through every step of the process. They’ll answer any questions you have in order to better understand our products, as well as walk you through the order process and assist with pricing, among much more. 

We know issues can arise, and we’ll be there to support you through any challenges you may face. We’re always one email or phone call away, and we pride ourselves on our fast and reliable response times.

2. A Flexible Product Catalogue 

As a Deslaurier dealer, you’ll be supplied with our downloadable product catalogue. This includes a large selection of cabinet door styles, our various wood species & modern materials, and plenty of paints & stains!

This vast selection of products can certainly be overwhelming at first. We’ll walk you through our catalogue and help you make selections based on the popular door styles, species, and finishes that we are seeing ordered through our dealer network. 

We always recommend focusing on the products you know are popular and regularly being sold. You can then build a catalogue selection based around that. 

Take a look at some of our most popular selections:

• Most Popular Cabinet Door Styles
• Most Popular Cabinet Paints
• Most Popular Cabinet Stains

Our dealer network actually provides us with quality feedback in order to change or expand our catalogue. 

Beyond our standard catalogue, you and your clients will have the ability to create unique, personalized paints and stains through our custom colour match system. 

3. A Deslaurier Showroom Display

With 40 years of experience selling cabinetry, we know how valuable it is to have physical products on hand when working with clients. 

That’s why we’ll work with you to provide a Deslaurier display in your showroom that’s aesthetically pleasing and presents our features and products. We’ll also include a sample box of our selections at no extra cost!

We know many of our distribution partners have other products they need to present in their showrooms as well. That can take up a lot of space. Some dealers have room for a full Deslaurier display wall, while others can only afford to provide a small area for our products. 

Ultimately, it’s about having something physical to show your customers. To that end, we always work with each individual dealer to come up with a display that best fits their business and their available showroom space. 

4. 2020 Design Software 

When you work with Deslaurier, it’s considered an asset if you use 2020 Design software. 

2020 Design kitchen and bathroom design software offers flexible products from manufacturer catalogues and 3D renderings. These renderings provide the tools to plan and visualize kitchens, bathrooms, laundry rooms, closets, and home organization units.

Like most other companies in the industry, we actively use 2020 Design software every day. Our entire product catalogue is fully compatible with the software. Meaning you can tinker with various selections and see a 3D rendering of what those products would look like in your kitchen designs. 

Not only that, but we also use 2020 for other things like providing project quotes or submitting orders. It’s a multifaceted tool and is highly recommended that our dealers also utilize the benefits of 2020. 

5. Assistance with Ordering & Shipping

Our dealer team will always be here to help assist you through the ordering and shipping process.

At Deslaurier, we have tailored our approach to allow us to be hands-on through your entire order. We will actually process and review your order, allowing us to catch any issues that may have been missed or need to be changed. It never hurts to have a second (or third) pair of eyes looking over your orders! 

Further, we ship your orders directly to you and your receiving location. This is the process for most of our dealers and it’s much more convenient for all parties to deliver to one specific location. 

6. Your Established Dealer Territory

At Deslaurier, we are very cognizant of ensuring that our distributors have their own “territory” within our dealer network. 

You’ll be added to the Find a Dealer page on the Deslaurier website, which helps connect you with people in your area looking for Deslaurier Custom Cabinets. This provides potential customers with your contact information, address, and your location’s distance from where they are searching. 

7. Post-Installation

When we say we’re with you from start to finish, we mean it. At Deslaurier, we know problems can arise seemingly out of nowhere. But not to worry, we’ll be right there with you and your clients until their project is completed.    

As cabinet suppliers, we of course won’t be the designers or installers of your projects. As that is the case, the goal is to have all service requests flow back to the dealer who organized the project, as they are most familiar with the details.

Your dealer representative will work with you to troubleshoot any issues that arise. Our helpful insights and guidance can help resolve potential issues or assist in speeding up turnaround times. Ultimately, our priority will always be ensuring we keep your customers satisfied!

8. Education & Marketing Materials 

One of our main goals is to always keep our dealer clients (and their customers) educated and informed. We offer a number of tools that help you stay up-to-date and always in the know. 

When you become a Deslaurier dealer, you’ll be supplied with brochures and product information. We strive to ensure that our distributors can answer any questions their clients have about Deslaurier and our products. 

We have also begun to introduce our dealers to online tools that will help their customers better envision our products!

These include gaining access to our Dealer collection on Brandfolder, a platform that stores and organizes our digital assets. Using this, you and your clients will have the ability to look through our selection of products like door styles, species, and cabinet colours. 

You and your clients will also be able to gain inspiration from a number of project showcases through Brandfolder, all tagged accordingly so you know exactly what features and products you’re looking at. 

Of course, you can always read through our Learning Centre blogs as well. We can even arrange to routinely send you relevant content or organize a collection of important reading materials that you can provide to new customers.  

All of these assets and materials are continuously expanding and developing as we aim to provide our dealer clients with more interactive and informative product & marketing solutions. 

Experience Deslaurier Custom Cabinets 

Choosing a cabinet supplier is no easy decision. We hope this article provided you with a better understanding of what partnering as a Deslaurier dealer will look like. 

At Deslaurier Custom Cabinets, we’ve been proudly owned and operated in Ottawa and Renfrew, Ontario for over 40 years. We pride ourselves on the personalized service and commitment our dedicated dealer team provides to our partnered distributors. 

If you’re interested in becoming an authorized Deslaurier dealer, visit our Become a Dealer page to get started! Looking for Deslaurier products in your area? You can also visit our Find a Dealer page to connect with a Deslaurier dealer near you!